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Use and Care Guide

How to get the perfect wrap

  1. Gently squeeze excess water from your hair in the shower before wrapping. The less saturated your hair is going in, the more effectively the towel wicks. A quick squeeze makes a real difference.
  2. Flip your hair forward over your face.
  3. Hold the GWEN towel with the elastic band facing away from you, and align the elastic at the base of your head (at the nape of your neck).
  4. Pull both sides of the towel together near your forehead. Begin twisting snugly. A snug wrap wicks more moisture. Don’t be shy about it.
  5. Continue twisting until all of your hair is coiled inside a secure rope.
  6. Flip the rope up toward the crown of your head and tuck the end securely underneath the elastic band.
  7. Leave on for 10–20 minutes. Your hair will move from saturated to damp; no friction, no rubbing required.
  8. Remove and style as usual, or continue air-drying. If you blow dry, you’ll notice significantly less time needed, and less heat exposure as a result.

Care Instructions

Proper care keeps your GWEN Hair Towel performing at its best wash after wash.

  • Hand wash warm.
  • No bleach or fabric softener.
  • Line dry or lay flat to dry.
  • No iron.

Care for Monogrammed Towels

If your GWEN Hair Towel has been monogrammed, follow the same care instructions above. Do not scrub or wring at the monogram location.