Most people invest in what goes on their hair. The GWEN microfiber hair towel is for what touches it, at the exact moment it matters most. Wet hair is vulnerable hair. The wrong towel roughens the cuticle, creates friction, and causes frizz and breakage before styling even begins. The GWEN Hair Towel is built differently: professional-grade waffle weave microfiber, made in Korea, that gently absorbs moisture without disrupting the hair cuticle. The result is faster drying, less frizz, and less breakage, whether you air dry, diffuse, or blowout. Four colorways, each designed to earn its place in your bathroom. Suitable for all hair types.