The GWEN Hair Towel
The GWEN Hair Towel | Ivory
Sale price$54.00
The GWEN Hair Towel | Moss - Limited Edition
Sale price$54.00
The GWEN Hair Towel | Linen
Sale price$54.00
The GWEN Hair Towel | Sage
Sale price$54.00
The GWEN Hair Towel | The Ivory Set
Sale price$98.00
The GWEN Hair Towel | The Neutral Set
Sale price$98.00
The GWEN Hair Towel | The Garden Set
Sale price$98.00
The GWEN Hair Towel | The Signature Set
Sale price$138.00
What she said.
Reduces Frizz
Less friction means your cuticles stay smooth and sealed.
Built from a problem worth solving.
Most of us invest real money and real time in our hair care. And then we step out of the shower and reach for the same cotton towel we’ve had for years. And undo much of it.
GWEN started with a simple question: what small change in a hair care routine can make the biggest difference? The answer is a professional-grade waffle weave microfiber hair towel, designed to work with your hair’s biology, not against it.
Join the GWEN community for first access to new products and colorways, hair science insights, and a welcome discount on your first order.